A lot goes into starting a successful campaign by a digital marketing agency in Jaipur, including developing ad content, securing funding, and optimizing for the greatest number of clicks and conversions. Deciding how to gauge the success of a digital marketing campaign is one step that connects all of the aforementioned steps.
The success of a campaign involves more than just tracking sales. A marketing campaign should aim to increase its social media audience, email list sign-ups, website traffic, consumer sentiment, digital presence, and brand awareness. Sales, however, do not provide a complete picture of your success.
Beginning with the initial stages of planning, measure your campaigns. Let us examine how to evaluate a digital marketing effort in a way that relates to your campaign objectives.
1. Create SMART goals for the campaign
Any successful digital marketing campaign must focus on setting and achieving goals, but many people find it difficult to do so. Their lack of sufficiently focused goals is one factor in this.
Establish SMART goals as a cure. Smart objectives are those that satisfy each of the following requirements:
- A specific objective is well-defined and understandable. It responds to the query, “What do I want to accomplish?”
- A measurable goal allows you to track progress using metrics or key performance indicators (KPIs). Instead of saying you want to improve your marketing performance, you could say something like, “I want to get 100 new social media followers as a result of this campaign.”
- Achievable goals consider your potential and the likelihood of realizing them. For instance, expecting $5 million in sales after spending $5 on Google Ads is not realistic. To determine the outcomes that are within your grasp, consider your resources as well as other variables.
- Relevant goals connect to your overall vision. Why are you setting this goal, you might ask? What long-term effects will achieving this goal have on your company or brand?
- Finally, timely goals have a deadline. Instead of saying you want to grow your social media following, say something like, “I want to add 100 new followers in three days.”
2. Determine Your Target Market
It depends on your target market whether you succeed in reaching your objectives. Your campaign’s message will not be heard if you do not know who you are trying to reach. You can choose the appropriate channels with the aid of these social media statistics. You can better understand the characteristics of your digital audience with the right consumer insights. With the aid of consumer insights driven by data, you can identify these subtleties in your target audience.
3. Select Digital Metrics That Reflect Your Objectives
KPIs and metrics are important components of SMART goals. They allow you to monitor your progress and determine whether your marketing campaigns met your expectations. And they do so using hard data rather than hunches and guesswork.
But, let us be honest, numerous things could be measured. Marketers can get lost in metrics and still not know whether their campaigns were successful.
So how do you go about picking the appropriate marketing KPIs for tracking digital campaigns?
These useful advertising metrics will serve as a good place to start.
- Metrics for Website Traffic
A positive indicator of general growth can be an increase in website traffic. There are, however, several metrics within the ecosystem of website traffic that marketers can examine for more obvious indications of digital marketing success.
- Metrics for Social Media Campaigns
If you use social media for marketing, you may want to include specific social media metrics to track success. There may be channel-specific metrics to monitor depending on the channels you use.
- Campaign Metrics for PPC
The website metrics can be helpful if you’re managing a Google Adwords campaign, search engine marketing, or other PPC campaign. In addition, the metrics listed below have an impact on how a digital marketing campaign is judged to be successful.
4. Establish Metrics Tracking
In addition to selecting the appropriate KPIs, you must also establish a method for tracking them. Google Analytics and other website analytics tools, as well as built-in social media analytics, are excellent places to begin.
5. Analyze and Report Your Findings
Reporting on your performance can take a long time. However, it is an important part of understanding your online advertising success. When it comes to compiling your insights into reports, centralizing your analytics and digital marketing metrics gives you an advantage. With all your insights in one place, you can quickly and easily transform that data into comprehensive, informative reports.
Analyzing your campaign results will help you understand what worked and what did not. This enables you to make effective changes for future campaigns to achieve better results.
6. Learn from Your Results
Making good use of your findings is the final step in learning how to measure the success of a digital marketing campaign. All the data and metrics you collect are useless unless they are used in future campaigns. Your digital marketing metrics will not perform to their full potential unless you complete this final step. Instead of reacting, you can continuously optimize your campaigns to achieve the best results.
7. Exit Rate
Make sure to include exit rate as one of your digital marketing metrics when assessing marketing outcomes. Your site’s exit rate reveals how frequently visitors leave a page after viewing any number of its pages.
What does exit rate mean in terms of digital marketing success?
Well, exit rates can help you identify areas in which your digital marketing efforts are failing. Unnaturally high exit rates on your pages are a sign that something about the page or campaign is not working. Let us say, for illustration purposes, that you review your pages and discover a product page with an unusually high exit rate.
It could mean that information is missing, the “add to cart” button is broken, or something else is causing a bad user experience. Keep in mind that some pages have a high natural exit rate. For example, if you have a page with a form submission, you are likely to have a high exit rate because people fill out the form and then leave. So, before you try to improve your page, make sure you consider its context.
You can determine whether your campaigns are effective for your company when you evaluate the success of your digital marketing. Connect with the best digital marketing agency in Jaipur and start your marketing campaign today.