Digital Marketing

10 Most Important Digital Marketing Interview Questions For Freshers

In the world of services and product advertising, digital marketing has entered a transformation. Businesses have been exploring more alternatives to engage with customers more quickly and provide better services as a result of increased customer dominance, which has resulted in new job opportunities.

The organization needs qualified individuals with a deep understanding of the target to serve a diverse customer base. With some of the most regularly questioned digital marketing interview questions & related answers, this blog will enable you to practice well for your coming interview.

Important Digital Marketing Interview Questions in 2021

Question 1: What is Digital Marketing?

Answer: The techniques for business development by online platforms are referred to as digital marketing. SEO, SEM, Link Building, Email Marketing, PPC, Affiliate Marketing, and other methods are all included in it.

Also, Read – Role of a Digital Marketer in A Digital Marketing Agency

Question 2: What are the different aspects of Digital Marketing? 

Answer: Various types of Digital Marketing helps in a business promotion such as:

  • SMO
  • SEM
  • Content Marketing
  • E-mail Marketing
  • Social Media Marketing
  • E-Commerce Marketing

Question 3: What is inbound and outbound marketing?


Inbound- This includes using various online platforms such as SEO, content marketing, video clips, workshops, and social media marketing to attract new customers and convert them into clients.

Outbound-It comprises contacting out to the specific target through more marketing methods such as television commercials, radio advertising, print ads, trade shows, phone calls, and mails.

Question 4: What is SEO?

The technique of boosting the quality and quantity of internet traffic by raising the ranking of a website to consumers of an online search engine is known as SEO. SEO is the process of obtaining visitors from web users’ natural, creative, or genuine search results.

Question 5: What is a keyword in Digital Marketing? How essential it is for SEO?

Answer: The most basic and crucial component of Search Engine Optimization is the keyword. Keywords are used by customers to find products or websites. 

Every SEO efforts revolve upon keywords. They are essential for higher search engine results pages (SERPs). It helps in making the website SEO optimized for keywords that rely upon customer-centered for business. This will improve the ranking of the website’s content in search engines, making it easier to analyzing your business on the digital platform.

Question 6: What are On-page and Off-page optimization?


On-page: It includes characteristics of your business that you may improve to increase traffic.

Off-page: On-page optimizing includes the following elements: page title, meta description tag, optimized image with alt tags, URL structure, high-quality content, and optimize internal links.

Question 7: What is Content Marketing?

Answer: Content advertising involves creating and distributing appropriate and adequate material to attract, gain, and retain the focus of a certain audience to convert them into potential customers.

Question 8: What is Google AdWords? How does it work?

Google Adwords is Google’s ad system, in which businesses/advertisers bid on a keyword or phrase and have their adverts displayed in search engines. This is the most widely used pay-per-click (PPC) advertising method.

Whenever time a user conducts a basic search, Google AdWords operates on an auction mechanism. Your Quality Score and bid amount should be modified to take full advantage of Google AdWords. The higher your Quality Score and bid amount, the stronger your ad will rank.

Question 9: What is Google AdWords Remarketing?

Answer: A personalized marketing strategy allows businesses to reach out to customers who have accessed their webpage but have not made a purchase or provided any information. Remarketing with Google AdWords involves targeting the right person with the appropriate ad in the appropriate way.

Remarketing, also known as redirection, aids in generating leads. Return on investment (ROI) because previous potential customers may be aware of the brand and may become new buyers.

Question 10: How would you use LinkedIn for Digital Marketing?

Answer: LinkedIn is a great tool to improve your brand’s image. It is an ideal platform to connect with the audience, with over 500 million users. Answering user inquiries, participating in discussions, and posting brand-relevant content to educate users are all options.

These are the most popular digital marketing questions asked at the time of the interview. Businesses seek to hire highly qualified people that are up to date on marketplace trends in digital marketing because it is a dynamic area. You must keep up with the latest news by reading blogs, listening to podcasts, and attending webinars.


SEO is a tremendously dynamic field because Google’s algorithms change frequently. Tell the interviewer how you stay up to date with the most prominent forums and websites, such as Social Media Examiner, Mashable, and another online site. You can also discuss networking and commercial events where you can meet new people and improve your mind.



The Digital Socialite is a Digital Marketing Agency that is focused on helping brands increase their social media reach and business.

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