Social Media Content Strategies: Trends, User-Generated Content, and Interactive Posts

social media content strategies

Modern society can hardly imagine its existence without the internet, and social networks in particular these platforms are a perfect tool for business promotion. Social media content requires consistency in formulating good material to fit the intended messages in a changing environment. Having learnt the basics of Interactive social media posts, let us further look at ways through which you can enhance your social media posts with these posts.

Understanding Social Media Content

Social Media Content can be simply defined as any text, photo, video, audio, and other media accessible through social media websites such as Facebook, Instagram, and Twitter, as well as, LinkedIn and TikTok. However, not all content yields responses; not all content moves the audience. It is therefore important to develop content that supports your brand personality, addresses your audience’s concerns and which they will feel compelled to engage with.

Elements of successful social media content

Audience-Centric:

Learn about your consumers’ demographics, needs, and habits when using the internet.

Visual Appeal:

Take advantage of good pictures, clips, and graphics so that you catch the attention of potential clients instantly.

Authenticity:

Illustrate real emotions, real-life situations and utilize public content.

Consistency:

Continuously publish content regularly and keep the content and the language the same across all the social media accounts they own.

Call-to-Action (CTA):

Help them navigate towards your content through prominent Calls to Action like “Shop Now,” “Find Out More” or “Share Your thoughts below.”

What does Creating a Social Media Content Strategy Mean?

A social media content strategy is a guideline that is used by your brand to capture, produce, disseminate content in the social media platforms. This gives an idea of how you’ll be able to accomplish some of your objectives, for example, awareness, lead generation or customer retention.

Main Components of Social Media Content Strategy

Define Your Objectives:
The first step would be to know what the goal is. Your goals could be as simple as getting more followers as it could be as complex as generating more traffic to your website or sales.

Know Your Audience:
It is therefore important to be familiar with your audience. Invest time and learn about their demography, preferences and their behaviors on the online platform to feed them with great content.

Choose the Right Platforms:
There are two different types of social presence: integral and incidental. The platforms that attract your audience the most should be the main focus. For instance, visual content is best posted on Instagram and TikTok, while professional network postings are best done on LinkedIn.

Content Calendar:
It is recommended to make the posts planned prior to the chosen time period, and use a content calendar. It helps to keep a schedule for posting the content and to use important dates, events or hype topics to the greatest advantage.

Create High-Quality Content:
The emphasis is made on noteworthy, interesting, valuable, share-worthy, and aesthetically inviting content that is to be posted on the specific platforms. Types of Content to Include:

  • Educational: Ideas, directions and instructional information.
  • Entertaining: Daily posts such as memes, fun challenges, and other material that provide a sneak peek into what goes on with the channel.
  • Promotional: Promotions, new products, and sales promotional information.
  • Engagement-Focused: Web polls, trivia, and ‘user-created content’.
  • User-Generated Content on Social Media: A Game-Changer for Brands

This definition encompasses any content that is in the form of photos, videos, reviews or comments from the customers as well as any form of text or voice content of any social media post created by the users instead of the brand. User-generated content on Social Media presents real-use cases of products or services from a brand, and that makes it an effective strategy in social media marketing.

Why is UGC Important?

Authenticity and Trust:
Self-generated content from peers can influence the buyer decision process because 79% of the population feels it is more authentic. The relative credibility that comes with observing real customers engage or use a particular product is gained.

Increased Engagement:
Students’ campaigns also tend to receive more likes, shares and comments compared to campaigns that are created professionally.

Cost-Effective Content Creation:
The good thing is that instead of spending lots of time and money on professional content, brands can use user-generated content.

Improved Brand Loyalty:
Making the user-generated
content in a social network makes them see themselves as part of a social family hence developing strong bonds.

Better Performance:
Branded content is often less effective than UGC because more people trust it, and the conversion rates are also higher.

Now looking at some of the examples of user-generated content:

Customer Reviews and Testimonial:

  • Feedback on social media, whether in writing or in the form of videos.
  • Example: An instance of a customer taking to share his or her unboxing video.
  • Photos and Videos: Posts where consumers are seen to derive value from a brand’s offerings.

Photos and Videos:

  • Posts where consumers are seen to derive value from a brand’s offerings.
  • Example: A tourist posing with a picture taken at a particular hotel they were lodging at for example.

Hashtag Campaigns:

  • Users want brands to share and comment on the content while brands tell users what hashtags to use.
  • Example: Honing the idea of sharing with the use of Coke products.

Social Media Mentions:

  • Comments section where customers use brand hashtags to describe their journey.
  • Example: Posts where customers associate brands in order to describe their experiences with them.

What is Trending Content on Social Media and how to use it?

Trending Content on Social Media items deals with posts, topics, challenges or formats which receive massive audience visits within a small space of time. These trends become more popular and popular for people and companies when they grab the public attention and thus stimulate the start of discussions and the continuation of communication, which means

Kinds of content people share often on Social Media

Hashtag Trends:
The most common ones include visibility ones such as #TBT (ThrowbackThursday) or event-oriented ones such as #WorldEnvironmentDay.

Viral Challenges:
Instagram and TikTok are rather popular platforms that are favorite places for trends, for example, dance or thematic videos.

Memes:
Cute and amusing memes are always posted and usually recreated by different groups of people.

News and Current Events:
Anything associated with news, sports events, or world activities can generate attention in a short time.

Interactive Formats:
Por vínculos, encuestas/surveys, y sesiones de “Preguntas Nos” (AMA).

Content Featuring New Features:
Sharing a platform update (e.g. Instagram Reels or LinkedIn Polls) is also an effective way of making people talk about your brand.

Pop Culture References:
This type of content shared frequently can be tied to movies, music or any celebrity moments which trend naturally.

Interactive Social Media Posts

In order to engage your audience properly you must take into consideration several different points of view. Original social media posts are created to not only be shared on social platforms but to be engaging; to get users to engage with it. Unlike just the likes or shares, these posts make the users to comment, click, participate, or do other things.

Types of Interactive Social Media Posts:

Polls and Surveys:
On Instagram, there’s the option to share your opinion in the form of stories, on Twitter or LinkedIn you can create polls.

Quizzes:
This suggests that fun quizzes are an excellent way of reaching your audience and marketing the brand in the process.

Q&A Sessions:
Organize live question-and-answer sessions where your audience gets a chance to engage you about your products or trends in the market.

Contests and Giveaways:
Use call-to-action phrases to engage users as you post to win gifts by liking, sharing or commenting on the post.

Interactive Videos and Stories:
You should implement features such as stickers, sliders, and quizzes which are seen on Instagram Stories or TikTok.

The platforms that contain or consist of interactive content.

Instagram: These are best fit for polls, quizzes, Stories and live videos.

Facebook: Best used in contest-related Sch. giveaways, or any post that is most likely to be engaged with highly in groups.

Twitter: Ideal for rapid surveys, interaction in subjects that are popular at the time, and if one wishes to have a live discussion.

LinkedIn: Ideal for professional polls, questions for surveys and to encourage you to think consciously.

TikTok: When it’s possible, use challenges, duets, and interactive videos in order to hook the youngsters.

YouTube: Use the live features to host a live stream, shoot the poll during the stream, or ask people to leave their comments on videos.

Conclusion

Social media content strategy is best rolled out using a mix of creativity, plunged on the principles of authenticity and flexibility. You can always stay ahead of the curve and create great content that your audiences will love, using UGC in social media, trending content, and engaging social media posts.

Always make sure that you’re bringing value to the conversation and that your audience will remain loyal and interested in your business. Therefore you should try these ideas today and your social media platforms will blossom!

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