For determining the success of your website, SEO tracking is crucial for an SEO services company in Delhi. After all, you want to be sure that your investment will be worthwhile if you are going to devote the time and money necessary to develop and maintain an SEO plan. But you might be wondering, “What is SEO tracking?” if you have never tried to evaluate your performance. And the quick response is that it has to do with how SEO performance is assessed.
One of the biggest benefits of digital marketing in general is that almost every aspect of your strategy can be measured.
Because of the wealth of data on site performance provided by tools like Google Analytics, you’ll never be in the dark about whether your SEO efforts are successful and how they’re affecting your most important objectives.
A common issue for website owners is a lack of information access. It involves choosing which metrics to emphasize. To say nothing of the reports offered by hundreds of other analytics tools, it would be nearly impossible to comprehend all the reports available in Google Analytics alone.
The key SEO metrics you should be using to gauge your results are explained on this page, along with some of the tools you can use to gather this information.
How does SEO tracking work
You might have some inquiries about the procedure if you are new to tracking and reporting your SEO results. Fortunately, SEO tracking is simpler than it might seem. To track your progress, you simply need to decide which metrics are most crucial for your company and monitor them frequently.
But choosing the appropriate metrics is crucial if you want to learn anything useful from SEO tracking. After all, you could be monitoring thousands of metrics. However, reading a monthly report that included all of these would take hours and probably only confuse the reader.
Reports are much easier to understand, handle, and use when you choose a small number of metrics.
Here are the most crucial metrics for gauging your success if you’re having trouble with this stage of the SEO tracking process.
1. Organic traffic
Organic traffic is one of the most crucial metrics for gauging the success of SEO. This is so because this figure sums up all the site visitors that come from organic search alone. So, while looking at your overall traffic figures can give you an idea of how well your site is performing overall, focusing on organic traffic is a better way to assess the direct effects of your SEO strategy.
Since improving your visibility in search for keywords related to your business and industry is one of the main objectives of any SEO strategy, it makes sense that if you are succeeding, the number of visitors you draw from search results should steadily increase.
2. CTR
The percentage of searchers who visit your site after seeing one of your pages in search results is known as your CTR, or clickthrough rate. Your CTR would be 10%, for instance, if ten different users saw one of your pages ranking in Google’s results for a specific keyword, but only one of them clicked and went to your website.
This metric is among the most accurate measures of how well your pages draw users’ attention when they appear in search results. It consequently serves as a reliable gauge of the caliber of the title tags and meta descriptions on your website. As a result, you should anticipate a lower CTR the lower your site ranks in search. However, keeping an eye on this indicator is a good way to track your progress over time.
3. The bounce rate
A “bounce” occurs when a visitor enters your website, views one page, and then leaves without viewing any other pages. Therefore, the proportion of visitors who take this action is referred to as your “bounce rate.”
And it is a great way to tell if the information on your site matches what users anticipate when they select one of your pages from the list of search results. If a significant portion of your site visitors decides to leave and select a different page from the results, this indicates that the page they are landing on does not have the information they were looking for or needed.
4. Keyword rankings
This metric is simple to understand. It makes sense that an SEO services company in Delhi would want to keep track of changes in your site’s rankings for keywords that are significant to your company as you work to improve those rankings.
For some of your most significant keywords, you might decide to carry out this task manually. After all, a quick Google search for those keywords will reveal your exact position.
5. Domain authority
Increasing the site’s authority in Google’s eyes is one of the most crucial objectives of any SEO strategy.
Even though it would be nearly impossible to estimate this impact based on links obtained, some tools can be useful. When you enter your site’s domain name, a number between one and 100 representing your site’s authority based on your backlink profile will appear. Keeping an eye on this figure makes it simple to evaluate the results of your link-building strategy and can show you how the authority of your website rises over time.
6. New referring domains and backlinks
Monitoring your site’s number of incoming links and referring domains can be helpful in addition to determining the domain authority of your website. It is crucial to understand this distinction if you are not already.
Your number of referring domains represents the number of distinct domains from which you have incoming links, whereas your number of incoming links includes all links pointing to your website.
Therefore, it makes sense to keep an eye on both metrics even though they may appear to be very similar. However, links from new domains almost always have a greater impact than links from websites that already link to you, even though every link you earn has the potential to increase your authority.
You can therefore get a more complete picture of your link-building results by including both of these numbers in your reports.
CONCLUSION
A crucial step in the search engine optimization process of the best SEO company in Delhi is measuring your results. It is how you determine whether your plan is effective, what kinds of outcomes you are getting, and where you can make improvements in the future. It is time to start tracking SEO metrics if you have not already.
