When a business creates a website, the first question that arises is how to drive traffic to the site. A digital marketing company in Ahmedabad believes that maintaining user engagement and website traffic is an ongoing challenge that will never go away. You either struggle to reach important people or believe you could do more to increase footfall to your site at any given time. However, increasing traffic in 2022 is not as simple as it was a decade ago. Marketers and business owners frequently find themselves in a sea of divergent opinions as a result of SEO, backlinks, and hundreds of other factors.
We’ve decided to bring order to the chaos by outlining the steps you must take. These strategies should serve as a good starting point for increasing traffic to your site and backlinks in 2022.
1. Focus on the on-page SEO
On-page SEO focuses on improving search engine visibility by optimising your website content. It includes both technical and non-technical factors to assist web crawlers in identifying the content. When determining search results for a query, Google still looks for keywords first. A digital marketing company in Ahmedabad keeps keywords in URLs and titles and uses them at least once in the first 200 words. Meta titles and meta descriptions are the texts that appear in SERPs and provide readers with important information before they click on a link. Meta titles should be no more than 60 characters long, and meta descriptions should be no more than 160 characters long. ETA descriptions should entice readers to click through by hinting at the value of the post.
Internal links also assist search engines in determining a website’s topical authority when ranking it for related keywords. You should use caution when linking to other articles, product pages, and resources that provide additional information about the topic cluster.
2. Write guest posts or blog posts
The basic concept of guest posts is to be mentioned by sources who are respected in that field. Google employs the same logic to determine which websites mention you or link to your website. Backlinks to your website are obtained by writing guest posts on these authoritative sites. This significantly boosts trustworthiness and domain rating and encourages Google to rank your posts. To find websites accepting guest posts in your niches, a digital marketing company in Ahmedabad uses Google search operators. You can also manually browse the websites in your industry that interest you to see if they have guest posts published on their blog. If this is the case, don’t be afraid to reach out and pitch your ideas.
3. List yourself in review directories
If you provide a service or sell a product, people will have something to say about you. Getting listed in review directories is one of the most effective ways to increase backlinks and bring potential traffic to your websites as practised by a digital marketing company in Ahmedabad. People will rate and discuss your company if it is listed on G2, Capterra, Trustpilot, or Clutch. In many cases, you’ll have a separate business page with inbound links to your website. If you do a good job, you will attract problem-solving visitors who are looking for similar solutions. You’ll get more quality traffic and close deals faster this way.
4. Use an email newsletter to circulate your content
When it comes to increasing traffic, email newsletters can surprise you in a variety of ways. A digital marketing company in Ahmedabadconstantly converses with your audience by sending weekly or monthly emails, encouraging them to visit the embedded links to your website more frequently. In general, email traffic is more qualified than SERP traffic and increases audience engagement. While this may appear to be a good way to keep an existing customer base, email sign-ups can also be attributed to personal branding. For example, if you’re a well-known thought leader on LinkedIn, you can encourage your followers to sign up for your newsletter, which eventually discusses your business. This attracts new visitors to your website.
5. Google Advertisement
If you have a decent budget but limited time, SEO is not the best strategy for increasing traffic. Because SEO is often a long-term game, appropriate old digital ads may get you there faster.With PPC ads, you can get ahead of your competitors. Google Ads for SERPs and Facebook/Instagram/LinkedIn Ads for social media channels should provide you with instant traffic. The goal of a digital marketing company in Ahmedabadhere is to be extremely precise in your chosen channel. Create an irresistible offer and ad copy, fine-tune campaign settings, language, and locations, and be prepared to invest.
6. Updating out-of-date content will help your site’s SEO
SEO is a never-ending process. Businesses cannot take a “set it and forget it” approach to website traffic. To improve SEO, it’s a good idea for a digital marketing company in Ahmedabadto refresh old content and repurpose it across platforms. A 2018 article, for example, should look very different in 2022. To bring it up to date, you can add new data, insights, interviews, case studies, and videos, as well as trim old content. Occasionally revisiting and updating old content is a nice little trick that most marketers overlook, but it can do wonders for your evergreen posts.
We’ve wrapped all of the critical aspects you’ll need to take to get visitors to your website. The steps outlined above should help you strengthen your SEO strategy and backlink profile, increase traffic, and build a brand reputation over time.