What Are The Different Types Of Online Ads?
As the digital world continues to advance, online advertising becomes an imperial part of a marketer’s kit. There are various forms of ads utilised by advertising agencies in Jaipur today that you can also incorporate into your digital marketing plan for a greater business presence.
Online advertising is performed by various advertising agencies in Jaipur in which the internet is used as a medium to convey marketing content to a specific and targeted audience. It is beneficial for increasing site traffic and brand visibility, thus inducing prospective customers or buyers to take certain actions, such as purchasing any product.
TYPES OF ONLINE ADS
There are several methods of internet advertising, making it tough to determine where to begin. To guide you, we’ve outlined the different types of online ads that advertising agencies in Jaipur use:
1. Social Media Ads
After you’ve built a clear social media marketing plan, you can start thinking about social media advertising. Most social media platforms used by advertising agencies in Jaipur now make it simple for marketers to leverage their reach and promote their products from within the platform. They also contain useful analytics tools for determining the success of the investment. This might be a promotional tweet or post, user-generated content promotion, or even a complete campaign launched across various social networks.
2. Native Advertising
The word refers to a less prevalent sort of online advertising. It employs an approach that avoids banner adverts and sponsored content to acquire a user’s confidence by delivering answers to their concerns. There are several options available, but the most basic is to start a blog. Some advertising agencies in Jaipur talk about things connected to their industry on their blog but don’t solely sell. Be somewhat fascinating and valuable for your users. After this, you can deliver the relevant content by utilising SEO and lead generation based on the level of the sales funnel prospective clients are already in. The benefit of native advertising is that it is not invasive.
3. Email Marketing
Email marketing is a strong marketing tool used by advertising agencies in Jaipur that uses email to advertise your company’s products or services. It is a type of direct marketing as well as digital marketing. By incorporating it into your marketing mechanisation methods, it may aid to make your consumers aware of your latest goods or offers. It may also help with lead creation, brand exposure, relationship development, and having consumers happy between transactions by using various forms of marketing emails. When you realise that acquiring a new customer is more than seven times costlier than retaining an existing one, you can be certain that email marketing is a strong bet.
4. SEM and SEO
Search Engine Marketing (SEM) is a technique used by advertising agencies in Jaipur for increasing the exposure of their website on search engine results pages (SERPs) by needing to pay for an appearance on major search engines like Google. It should not be confused with SEO. SEO or search engine optimization is the technique of ranking as high as possible in search engines without paying for it. SEM is also known as PPC (pay per click) and could be utilised on Google Adwords or Bing Ads. Pay per click (PPC) advertisements are those in which the marketer pays each moment a visitor clicks on an ad. That is, even though the ad was viewed by numerous people but only one clicked on it, the ad’s costs would be computed based upon that one click. The profitability of an investment is typically assessed by CPC (cost per click) or CPI (cost per impression).
5. Video Ads
People find video content to be engaging, which makes videos an amazing advertising technique. A further option used by advertising agencies in Jaipur is to collaborate with YouTubers who will showcase and communicate your product/service. You may also create unique video content to aid you to get a higher, more organic SEO ranking. You may obtain additional direct web traffic and maximize your possibility of going viral by sharing these videos. There exist countless potential using videos, especially because it is anticipated that by 2020, 80 per cent of the web will be video-based content.
6. Display Ads
Display advertisements are one of the most visually engaging online advertising options. They are referred to as “display advertising” because they typically involve pictures or video files and are displayed in certain areas of a website, such as blogs. Some common types of these adverts used by advertising agencies in Jaipur are banner ads, landing pages (LPs), and popups.
THE BOTTOM LINE
While developing your company’s advertising model, remember that meticulous research is extremely important to determine which advertising strategies stand best for your business’s overall growth.